Sander Berendsen

Sander Berendsen

Sander Berendsen founded SB Supply in 2010 while he was still studying at Tilburg University, and he runs the company today as General Manager. More than fifteen years later it is a European webshop with over 5,000 phone, tablet and tech accessories, serving consumers and businesses in the Netherlands, Belgium, Germany, France, Spain and Italy. The company is still based in Tilburg, where it started. Sander stays involved in the decisions he cares about most: which brands make the range, which products get dropped, and how fast a customer gets a real answer instead of a template. His approach has not changed much: sell accessories that last, be straight with people about what they are buying, and get it to them quickly.